Client AccessThe Feelgood brand The Pet Poets Club is a multi-platform, character driven, social expression brand, which fuses the irresistibility of cute pet photography, with innocent, heartfelt (and often very funny) verse. Building on the awareness and affection generated by a huge online fan base, The Pet Poets Club are bringing their unique blend of furry fun, and heart-warming words, to the high street! This highly distinctive property is recognized as one of the first mainstream licensing brands to fully harness the potential of contemporary online platforms such as social networking and viral marketing. Main Target: Girls between 6 and16 Brand extension / Secondary target: Grown up girls between 16 and 99 Boys Visit the Pet Poets Club at: www.petpoetsclub.com
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