2011 -2012 Shows: Tradexpo 9-13th september 2011 (Paris) 13-17th january 2012 (Paris) 13-16th may 2012 (Paris) Univers d'Enfant 23-25th january (Paris) Brand Licensing Europe 18-20th October 2011 (London) Hong Kong ToyFair 9-12th January 2011 (Hong Kong) Kidexpo 21-24th October 2012 (Paris) London Toyfair 24-26th january 2012(London) Nuremberg ToyFair 1st-6th february 2012 (Nuremberg) To book an appointment at one of these shows, please click here
2dream adds Angel Cat Sugar February 2012 2dream Licensing is pleased to announce the signing of Angel Cat Sugar for France, Spain & Portugal. Launched in 2002 by Yuko Shimizu, the creator of Hello Kitty, Angel Cat Sugar is already sold in 40 countries and has a star-studded roster of celebrity endorsers including Claudia Schiffer and Fearne Cotton. Armelle Madelin commented “we are delighted to be working with Angel Cat Sugar. With a wide array of Angel Cat Sugar products already selling well around the world, with sales totalling $20m in 2010, 2dream’s brief will be to increase brand awareness and to appoint new licensee and retail partners for France, Spain & Portugal.” Tact Communications Inc., the owner of Angel Cat Sugar, celebrating the 10th anniversary of the character, is further strengthening the global marketing. They have added new agents in North America, Brazil, Mexico last year, and France, Iberia, Italy and Nordic in 2012. 2dream is expected to be the driving force in enhancing the expansion with its expertise and experience in character licensing. Partners are sought for back-to-school, stationary, accessories, apparel, food & beverage, home furnishings, health & beauty and publishing. Actukids Licensing World Licensing.biz 2dream launches Square Licensing December 2011 New subsidiary will be dedicated to Luv Me Buddies brand. 2dream Licensing has opened the doors of its new subsidiary - Square Licensing. The newly formed licensing agency will be dedicated to the Luv Me Buddies brand, with offices in London, Paris and Hong Kong. It will manage licensing rights for both Luv Me Buddies and Luv Me Baddies in mainland Europe and Southeast Asia. It is expecting to announce deals with key pan-European and Chinese retailers before the end of 2011. "Square Licensing is a joint venture company held between 2dream and toy and retail experts, the combined talents and experience of which will have great strength in these sectors," said 2dream's Armelle Madelin. "Reaction to the launch of Luv Me Buddies has been so strong among licensees and retailers that it makes sense to form a company dedicated to the brand and its characters." Licensing.biz Actukids Total Licensing Magazine Kazachok Magazine New Luv Me Buddies accessories and gifts deal November 2011 Lavish is pleased to announce an exclusive deal with Promoplast (PEA Group) to create and distribute Luv Me Buddies plastic, silicone and pvc accessories and gadgets. Famous for kiosk and point-of-sale premiums and gifts, Promoplast will create a series of products based on the highly popular Luv Me Buddies and Luv Me Baddies characters, for distribution in the UK, France, Germany, Spain and Italy. Marc Todd, CEO of Lavish Group, commented ‘the Luv Me Buddies licensing programme continues to grow, demonstrating the brand’s increasing appeal across Europe to children. We are delighted to be working with Promoplast, which has proven itself highly successful in this category, producing over 420 million items each year.’ Marc added that ‘the European network of agents and sub-agents is very pleased with the progress of Luv Me Buddies and we will soon announce details of further product ranges as well as deals with major European retailers for the brand. Licensing World Licensing.biz Total Licensing Brandora 2-dream secures Nekomori for the UK November 2011 French street culture brand to launch into several licensed categories. 2-dream Licensing has signed up the rights to French street culture brand Nekomori for the UK. The brand started life as a series of animal characters, each themed with individual quirks, smells and even scars. Recently, Nekomori has become more well-known for its sushi packs (perfumed plushes) and its shaped pillows, cushions and wallets. 2-dream is now seeking partners for bags, plush, jewellery, publishing, luggage, housewares, cosmetics, apparel and underwear. Nekomori product is already distributed in France, Belgium, the Netherlands, Denmark, Luxembourg and Saudi Arabia. Licensing.biz Licensing World Luv Me Buddies partners with SpreadShirt for personalised products and online store October 2011 SpreadShirt, the leading suppliers of online retail services, today launches the Luv Me Buddies online store where fans can personalise and buy products based on the popular series of characters. Strengthening Luv Me Buddies’ multi-platform strategy, the store will be supported by marketing led activity as well as themed promotions on the brand’s websites & cross promotions with licensees and retailers. In addition, the store will offer multiple languages across Europe. As well as the existing characters from Luv Me Buddies and Luv Me Baddies, fans will be able to choose from a range of seasonal exclusives for Christmas, Halloween, Olympic Games and more. "SpreadShirt’s enthusiasm to our brands has been outstanding," said Armelle from 2-dream "the personalised product range looks amazing and we are very excited to bring them to market." All items will be available at http://luvmebuddies-designer.spreadshirt.co.uk/ for UK, at http://luvmebuddies-designer-eu.spreadshirt.net/ for Europe and also available via the property's website www.luvmebuddies.com Licensing World License Mag Actukids Total Licensing Lavish Rights Inks China Deal September 2011 Lavish Rights has extended its licensing deal with Together+ to produce Love Me Buddies plush for the Chinese market. The launch will include a new addition to the character range, a European agent Armelle Madelin of 2-Dream. License Mag Licensing.biz 2-dream signs up BeBoy plush brand September 2011 Firm to expand property into other categories. French-based licensing and brand management company 2-dream Licensing has signed up plush brand BeBoy. The firm will now be looking to expand the property into other categories across Europe. The rabbit launched in 2007 and since then has notched up sales of over 1.5 million plushes across France, Germany, Italy and Nordic countries. 2-dream will be presenting BeBoy to retailers and licensees at Brand Licensing Europe next month, once the style guide is completed. Category targets will include apparel, accessories, stationery, bags, health and beauty. Licensing.biz Licensing World Brandora Actukids Luv Me Buddies Adds Two Licensees August 2011 Lavish Rights’ Paris-based European agency 2Dream secured a deal the Luv Me Buddies brand with TogetherPlus for plush, mugs, key chains and fashion bags. The products will launch in across Europe and the U.K. In a separate agreement, Lavish has signed a European distribution deal with CoBe Company to distribute Luv Me Buddies dental and toiletry product produced by UK based licensee Ethos Concepts. LicenseMag Brandora Total Licensing Actukids Ethos cleans up with Luv Me Buddies deal May 2011 Toiletries and dental products due to launch in GAS countries and Italy. 2Dream, the agent for Lavish Rights in Europe, has inked another deal for the firm's Luv Me Buddies and Luv Me Baddies properties. Ethos Concepts has signed up to create a range of children's toiletries and dental products for the brands. The items will launch across the GAS territories and Italy. "We are delighted to sign this deal with Ethos," said Marc Todd, Lavish Rights' CEO. "Ethos understands our brand and have celebrated it in a really creative way in terms of product design and packaging." Licensing.biz 2dream signs European sticker deal for The Pet Poets Club™ March 2011 Lavish Rights have signed up E-Max, one of Europe’s premier sticker companies for The Pet Poets Club. This was yet another deal signed by 2Dream, Lavish’s European agent. E-Max, based in Spain, has high quality and innovative products and adds another collectible range to The Pet Poets Club which will further grow the brand throughout Europe. “The combination of adorable photography and poetry with humorous parodies such as The Dogfather and Mamma Miaow will make great products.” said Armelle Madelin of 2Dream, Lavish Rights’ agent in Paris. “And of course there’s the ever popular and girly “Fifi the Showbiz Chihuahua” from The Pet Poets Club too!” This and the Nestle Purina deal with The Pet Poets Club signed earlier this year which is currently being promoted on prime-time TV, further demonstrates Lavish Rights’ continued steady growth as strategic IP creators in London reaffirming its target position within the licensing industry. Licensing.biz Brandora Plenty Play snaps up Luv Me Buddies Feb 2011 Firm to create line of children's construction kits based on Lavish brand. Lavish Rights continues to notch up the deals for Luv Me Buddies, with construction toy company Plenty Play the latest to come on board. Alicom Licensing - Lavish's agent for Northern Europe - inked the deal, which will see a range of branded children's construction kits launch. "The educational play value and quality of the kits are very strong," said Vanessa Champion, MD of Lavish. "The Luv Me Buddies characters lends themselves to a creative product design, and from the beginning, we have worked with and signed licensees who understand this and have the imaginative and design nous to create some amazingly different products." Licensing.biz Lavish adds partners for Luv Me Buddies July 2010 Agency signings made across 28 countries for new character property. Lavish Rights has received a strong initial reaction to its latest character property, Luv Me Buddies, signing up 28 new agents across various countries. Companies have signed up to the brand in the US, UK and Europe, including Greece, plus Russia, Japan and Korea, according to the firm. These include Ignition Licensing, 2-Dream, License2Brand, Jewel Branding & Licensing and Characterline. "We've been blown away by the response," admitted Lavish CEO, Marc Todd. "The interest has been overwhelming." There are currently 25 Luv Me Buddies, with further characters being launch soon. A consumer website launched is also being planned. Licensing.biz
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